Local Search Engine Optimization requires a strategic and targeted approach that is distinct from general SEO.
While the general SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. Optimizing your local SEO, means more traffic, leads, and conversions.
Here are some of the ways you can make a local SEO
Creating a google my business account it’s like placing your business profile on google so that when people search for your business name, they find it with ease. This places your business on platforms that can be seen by buyers and it increases your conversions and leads.
Asking for reviews in person after a sale is the best thing you can ever ask for. This is because these reviews help your business to be placed higher compared to that of your competitors. Most people buy because of what they hear others say about your products.
Creating content relevant to the people around your location places you in a better position to increase converts. This is because people are interested mostly in the news of what surrounds them and affects their livelihoods. They will be much interested in this type of news more than other international news.
Nowadays, mobiles are the highest used in google searches. Optimizing your website for mobile users gives you a greater platform to reach out to more prospective clients.
Google’s keyword planner lets you filter keyword searches based on location. This lets you create a list of locally relevant keywords to target. Note that your keyword should be relevant to your customers.