Digital marketing has several definitions depending on who is defining it. Some say its social medial marketing while others say it is online marketing.
Simply put, digital marketing is advertising delivered through digital channels. This may be social media, email, websites, etc. This type of marketing can be done either online or offline.
There are 2 main areas of digital marketing namely online marketing and offline marketing. These two are broad categories and can take a whole blog to explain each of them. So we will simply mention them without much details.
• Email Marketing
• Paid Social Media Advertising
• Search Engine Optimization(SEO)
• Search Engine Marketing(SEM)
• Pay-Per-Click Advertising
• Affiliate Marketing
• Social Media Marketing
Offline Digital Marketing is a form of digital marketing that is electronically enhanced but does not need internet use.
Categories in this form of marketing are not many as the methods are limiting thus not so popular. Let’s highlight them.
• Telemarketing
• Radio marketing
• Billboards
• Phone marketing
• Print ads
• Live Demonstrations